Beauty Blog
What Are the Benefits of Switching to Mineral Beauty Products?
Looking for a makeup routine that enhances your natural beauty while being gentle on your skin? Look no further than mineral makeup! But what exactly is it, and why should you consider switching? M...
Read more
Must Have Sustainable Beauty Products to Elevate your Glow
The world of beauty is evolving, and at Idun Minerals, we're embracing a revolution – sustainable beauty. But what exactly does that mean?Sustainable beauty products are formulated with the environ...
Read more
THE TRENDY MONOCHROME MAKEUP LOOK
DISCOVER THE HOTTEST TREND OF SPRING 2024: MONOCHROME MAKEUP! We predict Spring 2024 will be all about applying the same product and colour to the eyes, cheeks and lips for a cohesive look. Whethe...
Read more
YOUR ULTIMATE GUIDE ON ALL THINGS SPF
The sun takes a bigger toll on our skin than we think. That's why it's important to apply sunscreen every day, especially now that the spring sun is coming out. Even when it's not sunny outside, i...
Read more
ROMANTIC VALENTINE'S DAY MAKEUP INSPIRATION
Whether you are looking for the perfect gift to celebrate your partner on Valentine's Day, your dearest friend on Galentine's Day or simply the perfect products to create a gorgeous date night /...
Read more
In our journey to becoming a high-end sustainable beauty brand, we are ready to make the changes we can in order to minimize our environmental impact.
Read more
New Launch! Vegan Mascara Vatn Volume 38°C
The search for the perfect mascara is something many people struggle with. That struggle is finally over with our newly launched Mascara Vatn Volume 38°C. It gives lashes volume, length and separat...
Read more
"A couple of years ago we decided to set the long-term goal of having a circular business model by the year 2030 and this meant we had to start investigating how to upgrade and redefine the brand."
Read more