In our journey to becoming a high-end sustainable beauty brand, we are ready to make the changes we can in order to minimize our environmental impact.

We are currently overseeing all our packaging to improve their sustainability design. This means that the upcoming years will include many new, cleaner and more sustainable looks, while retaining the same trusted formula.

For more information about the packaging, look for the packaging symbols on the respective product.

Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals. With the ambition to be a sustainable beauty brand, IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products. 

Celebrating products that have won awards from the Swedish Beauty Awards, the Scandinavian Global Makeup Awards, been recommended by Asthma Allergy Nordic and carrying the Nordic Swan Ecolabel, IDUN Minerals becomes a widely recognized high-quality clean beauty brand. Simply pure and clean. 

We focus on the results of the makeup with the right sustainable packaging materials. We try to cut unnecessary material without compromising the luxurious appearance.

We have reduced our packaging for the skincare line by up to 87 %, which equals a reduction in material by 4,5 tons per year.

For a reduced environmental impact our mascaras are now 50 % lighter. At the moment we are in the process of updating the rest of our makeup-line.